Mogo
A sustainable design system developed to aid those living in food deserts by providing convenient access to fresh, local ingredients and simple, healthy recipes
Made in collaboration with Tim Heidegger and Ryan Anneken
Our team chose to tackle the issue of food deserts, and how we could better serve people living in these disadvantaged communities. We wanted a way to not only provide them with healthy produce and ingredients, but also a means to educate them on how to prepare them. From there, we developed a system involving a self-sustaining, refrigerated vending machine that is stocked with local food and correlates to the area’s seasonal crops. Along with the machine, we designed a companion application where users could order their ingredients, as well as recipes that instructed them on how to cook their meal. Lastly, in order to make our system approachable, we worked to create a friendly brand identity using a mascot.
MASCOT SKETCHES
MASCOT DESIGN
BRAND GUIDELINES


RECIPES

Front


Back
FINAL APP SCREENS











Mockup images from Mockuuups Studio